April 21, 2014

Coffee Talk With Kate Beebe

Good morning everyone! I hope you all had a great Easter weekend!

Continuing the theme of interviews, today's Coffee Talk features a conversation I had with Kate Beebe, graduate of the University of Kentucky who currently works as a Social Media Specialist in Cincinnati!  I met Kate at my college's annual Alumni Talk and I knew instantly that I wanted to share her knowledge and insight with all of you! Her tips are invaluable and I hope you enjoy the story!

We'll be back with the traditional Coffee Talk format next Monday.

Where are you from and where do you currently live?
Where do I begin? The short answer is, I’m from Lexington, KY and currently live in Cincinnati, OH. However, I also credit a number of other cities I’ve called “home” for making me the individual I am today: Athens, GA; Louisville, KY; Chicago, IL; New York, New York.

How did you begin the daunting task of searching for jobs post graduation? 
Did you do anything to help set yourself apart?
Attention, marketing and advertising young professionals - you won’t get anywhere in this business if you don’t know how to market yourself. Treat the interview process as a new business pitch and make note of all the key objectives you want to get across to your potential employer – what’s more, do it in an interesting way!

I credit all my jobs (yes, I’ve had several over the course of the last 5 years), with my tenacity and strategic sales pitch. The best advice I can give is to think like a marketer, and find an innovative way to cut through the clutter of the competition that’s already bombarding your target.

It also helps to rack up experience and relationships while you’re still in school. These are key stepping stones to future opportunities down the line. So, take internships, interview like crazy and build those resumes!

How has graduate school changed your perspective on this industry?
When I first embarked upon my MBA, I got quizzical looks from every direction.

But despite the critics in my corner, I knew that this was the right move. I knew it was important to get a degree in an area that would require me to think differently. One that would challenge me and make me a better individual and professional. One that would make me marketable and a more valuable asset to my current and/or future employers. One that would allow me to see marketing as a part of the larger picture, as opposed to the provincial view with which I was currently familiar.

Two and a half years and $$$ in Starbucks later, and I’m finally about to walk away with my degree. And I must report, in addition to the points I listed above, it’s been worth so much more than I thought it’d be.

What is your favorite thing about you’re current position?
I recently made the leap from the agency world to corporate life to focus on my love for design and retail full-time. I love being surrounded by beautiful things and intelligent people. There’s nothing more inspiring. (Not to say all retail corporate environments are like Cinmar. I think I got lucky.) The employee discount ain’t too shabby either…

  I loved your outfit when you spoke at the alumni talk, how would you describe your style?
In one word: eclectic. If it’s unique, colorful, shiny or leopard, you better believe I’m all over it. I’ve never been one to shop the matching look off the mannequin. I’m in the habit of collecting bits and pieces over time to curate a funky and distinguishing look that stands apart from everyone else.  From my grandmother’s vintage Hermes scarves to the flannel A&F button downs I wore in middle school (never throw anything away), fashion to me is whatever I dream it to be.

Of course, I must note, that it’s not what you wear, but how you wear it. Whether it’s couture or a white tee, flaunt it with confidence. After all, your personality is your best accessory.

 I know it know may be hard to put in to words, but describe your dream job?
While I adore the rush that comes with branding and marketing, design and fashion are my true loves. I worked all through college for a handbag company and have had the design itch ever since. In five years, I hope to own my own comparable business, where I can brand my own product for once.

What advice do you have for recent or soon to be graduates?
Never, never, never, never settle. Do what you love. Don’t take a job to take a job. Have a goal and set benchmarks for yourself to reach it. You can do it!

 Define a time of Gorgeous Chaos in your own life? (Gorgeous Chaos is a moment in your life where not much of anything makes sense; chaos, but you know that it’s all a part of a journey you’re meant to be taking; gorgeous.
I’ve jumped from one job to another over the course of 5 years, which can only be described as “chaos.” I started my career with very little direction and literally made circles with my career moves, but it was all necessary in order to land in a place I really love. Now that’s “gorgeous.”

 What’s your favorite vacation destination?
Give me a pair of skis and a mountain and I’ll be good forever.

Aiden or Big?
I thought it was Aiden, until he fell asleep with a bucket of KFC on his belly in Season 4 – then I could never look at him the same way again. He broke my heart!

What’s the best piece of advice you’ve ever received?
This is by no means deep, but it definitely shaped the way I think about life (and fashion). When I was little and complaining about the itchiness of one of the frilly outfits I was forced to wear, my mother looked me square in the eye and told me, “Kate, it hurts being a woman.” Isn’t that the truth? 
(On so many levels.)


Megan @ Lush to Blush said...

Great interview - so inspiring! I love this series :)

xo Megan, Lush to Blush

Morgan Paige said...

Thank you! Its becoming one of my favorites too :]

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